Digital assets and phygital experiences – our emerging reality
Big tech layoffs, Meta Platforms Inc’s volatile valuations, and conflicting data on daily active users on Decentraland and Sandbox have led many to ask, “is the Metaverse just a hype?”
This question reflects a misunderstanding of what the Metaverse is.
The Metaverse is not just a virtual world or a tech platform separate from our physical world.
The “Metaverse” refers to an emerging reality where financial value exists not just in our physical world but also in digital and “phygital” worlds. Two new phenomena are unlocking new commercial value:
Blockchain technology has enabled buying and selling of digital assets.
The convergence of numerous existing and new technologies is powering three-dimensional, “phygital” experiences.
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